Cardholders Want It and Are Willing to Pay for It.

Millions of online transactions. Zero fraud. French banks were first to roll out dynamic CVV cards, and the results spoke for themselves. Now the demand is spreading across the globe. Survey data from 2,000 U.S. cardholders shows that more than half are willing to leave their bank to get a card that has it.

Dynamic CVV code replaces the static security code on a payment card with a code that refreshes automatically with every transaction, rendering stolen card data worthless and preventing card-not-present fraud before it starts. And the proof now spans multiple continents. Dynamic CVV has moved from innovation to competitive necessity. The issuers offering it are pulling ahead on fraud losses, card revenue, and customer loyalty.

Global Proof of Demand

When Société Générale and BNP Paribas introduced dynamic security code cards to French consumers, they answered a question the industry had been debating: will cardholders pay a premium for this? Both banks answered decisively.

Société Générale charges upward of 14 euros per year (approximately $16.50 USD) for its dynamic CVV card. They launched with a pilot of 500 cardholders recruited through social media, then expanded to a 12-month campaign across billboards, editorial, and TV. Industry press called it the card of the future and declared it a bestseller.

Real cardholders in France are already paying 14 euros per year (approximately $16.50 USD) for a dynamic CVV card. The willingness to pay is proven, not projected.

BNP Paribas took a product-forward angle, leading with security as strength and the dynamic code front and center. At 12.50 euros per year (approximately $14.75 USD), their messaging targeted security-conscious online shoppers who treat dynamic CVV as an essential layer, not an add-on.

Both banks built press coverage, editorial thought leadership, and TV segments. The product became a cultural moment in French banking and a repeatable commercial template for every issuer that follows.

And as agentic commerce emerges, dynamic CVV is purpose-built to stop agentic fraud before it starts. By requiring a dynamic, cryptographically verified code on every transaction, it delivers proof of human intent, confirming that a real person authorized the purchase, not just an AI acting on stored credentials.

Cardholders Will Switch Banks to Get This

An independent FIS cardholder survey of 2,000 U.S. participants found that 55% of debit cardholders and 50% of credit cardholders would consider switching their issuer to get a dynamic CVV card. 68% of debit cardholders would pay $1 per month for it, and 60% would pay $2.¹

Cardholders also prefer the security on the card itself. 57% favor an on-card dynamic security solution over an app-only alternative. And according to a separate PYMNTS study, 75% of consumers would switch banks over inadequate fraud protection. Issuers are not just competing for new customers. They are at risk of losing existing ones.²

What Issuers Save and Earn

Card-not-present fraud accounts for approximately 73% of all card-related fraud losses globally. Total losses reached $33 billion in 2024 and are projected to hit $41 billion by 2030. Every compromised static CVV triggers a card reissuance costing $5 to $15 per card. Dynamic CVV eliminates that cost entirely. The code refreshes, the cardholder keeps spending, no replacement card needed.³

Issuers also lose an estimated $443 billion annually in legitimate sales blocked by fraud-scoring systems, roughly 15 times the value of actual fraud. Dynamic CVV authentication reduces false positives and recovers that blocked revenue.⁴

On the revenue side, one million cardholders at $1 per month generates $60 million over five years. At 10 million cardholders at $12 per year, that is $120 million in annual recurring revenue. Dynamic CVV is not just a security feature. It is a new revenue line.⁵

As AI agents begin making purchases on behalf of consumers, the static CVV becomes an additional liability. Agents can store, share, or reuse credentials without the cardholder's knowledge. Juniper Research projects online payment fraud will reach $91 billion by 2028. A dynamic security code travels inside the standard payment message with no interruption and provides cryptographic proof of human authorization on every transaction.⁶

Get On Board. Your Customers Already Are.

France demonstrated that cardholders pay for dynamic CVV, recommend it to others, and cite it as a reason to stay with their bank. Latin America has now demonstrated zero fraud at commercial scale. The world's largest card manufacturers and digital card infrastructure providers have standardized on dynamic CVV.

Most markets have not yet had their card of the future moment. The first issuer in each market to offer dynamic CVV will own that moment. They will capture cardholders who are actively looking for better security, generate recurring premium fee revenue, and reduce fraud and reissuance costs simultaneously.

More than half of U.S. debit cardholders say they would switch banks to get a dynamic CVV card. Those are not future customers. They are your current cardholders, waiting.

The Customers Are Ready. Are You?

Ellipse's dynamic CVV platform is called EVC (Ellipse Verification Code). The battery-free module embedded in the card harvests power from any payment terminal, ATM, or mobile device. The platform spans physical cards, virtual cards, digital twins, and wearables, including Apple Watch. Issuers can start with either physical or digital EVC and expand to the other at any time: same platform, same PAN, no rebuild required. Certified by Visa, Mastercard, Discover, Elo, Amex, and Cartes Bancaires, and deployed globally.

Card giant Giesecke+Devrient has made EVC the centerpiece of its Convego SecureCode flagship product. Entrust, one of the world's largest digital card platforms, has built EVC natively into the Entrust Digital Card Solution. Card manufacturers CPI Card Group and CompoSecure have added EVC to their portfolios.

Crédit Agricole Payment Services (CAPS) launched EVC cards featuring Cartes Bancaires and Mastercard Gold, winning Most Innovative at Trustech Paris 2024. Elo, one of Brazil's largest domestic card schemes, partnered with Ellipse to bring EVC to Latin American cardholders. MoneyGiver in Mexico became the first issuer in the country to deploy EVC at commercial scale. A live deployment in Latin America has recorded zero fraud since launch.

To begin your EVC deployment, contact getEVC@ellipse.la or visit ellipse.la.

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Sources: (1) FIS Cardholder Survey, USA, 2022, (2) PYMNTS Consumer Survey, USA, 2023, (3) Nilson Report, Global, 2023 and 2026, (4) Javelin Strategy and Research, USA, 2018, (5) Ellipse projection, (6) Juniper Research, Global, 2023.