Los Angeles, CA
Ellipse World Inc (“Ellipse”) is a FinTech company shaping the future of smartcard and complex card technology. Ellipse’s mission is to create simple solutions that address the global payment ecosystem’s needs. Ellipse also strives to make digital payment safer in a digital world, by introducing the natural evolution of smart cards.
The Natural Evolution of Payment Cards
Ellipse supplies complex card electronic modules to card manufacturers through inlay manufacturers and directly. They are known for innovations in smartcard displays, including their patented EVC® technology. In 2021, Ellipse unveiled their pilot product: the EVC All-In-One, a smartcard module that uses EVC technology.
EVC (Ellipse Verification Code) is the new standard in payment - a technology that generates a Dynamic Card Security Code (or Dynamic CVV/CVC) during every Contact or Contactless card-present transaction. A battery-free module with a screen is integrated into the card’s EMV chip. This screen displays a 3-digit security code, which changes every time the card performs a transaction at a physical terminal or ATM. The new security code can then be used for any subsequent card-not-present or online transaction; The next card-present or physical transaction will change the code again. This creates a data loop between the cardholder and their bank that helps the bank make a more accurate decision on whether to authorize the transaction or not – eliminating False Declines and CNP Fraud.
EVC technology fully leverages and extends existing infrastructure. Dynamic Security Codes use algorithms available in existing authorization platforms. EVC automatically synchronizes between the card and server, using standard protocols and mechanisms. Easy to deploy for issuers, frictionless for cardholders, and transparent to merchants, EVC-equipped cards can be manufactured with existing standard equipment and processes and accommodate standard features such as embossing, signature panel, and hologram. The cards are durable, eco-friendly, and battery-free and thus boast an unlimited shelf life. Ellipse designed EVC from the ground up to enable the entire payment ecosystem to adapt to EVC-equipped cards with existing processes and equipment, seamlessly and cost-effectively.
Ellipse is comprised of leading payment technology experts who are committed to creating new value for the payment industry. Founders Cyril Lalo and Sebastien Pochic met in 2009 while they were launching the first MasterCard card with a built-in display. Their mutual passion for complex technology and innovation brought them together and they decided to build Ellipse, a forward-thinking FinTech company. Prior to Ellipse, Cyril and Sebastien worked with their teams to invent, develop, and commercialize fraud prevention solutions such as Dynamic CVC/V, Scramble PinPad, and OTP Display Cards for 3-D Secure. The main investors in Ellipse are AWPG and Upfront Ventures. In 2019, in a series A investment round, Upfront Ventures became a major shareholder of Ellipse World Inc. In 2022, Ellipse and Upfront Ventures finalized their series B investment round.
Ellipse is based in Culver City, Los Angeles, with offices in the United States, Taiwan, and France. This global team is focused on global payment solutions. Ellipse was founded in Culver City in 2017 by Lalo and Pochic.