Ellipse Appoints Mike Gaffney, Former Salesforce and Adobe Executive, as President to Accelerate Global Expansion of EVC
- Robert Woo
- 4 days ago
- 1 min read
Ellipse World, Inc., the fintech innovator behind Ellipse Verification Code (EVC®), announced the appointment of Mike Gaffney as President. Gaffney, who held executive roles at Salesforce and Adobe scaling category-defining businesses, will lead global revenue operations, marketing, strategic partnerships, and customer success as Ellipse scales its payment security platform across physical, digital and virtual cards, and every emerging commerce channel. EVC prevents card-not-present fraud before it occurs, the only dynamic security code technology to do so. It also pioneers Proof of Human Intent for agentic commerce: cryptographic verification, native to the transaction, that every purchase is authorized by the legitimate cardholder, without interrupting the flow, whether initiated by a human or an AI agent."
The appointment comes as the payments industry confronts escalating card-not-present fraud and the emergence of AI agents executing autonomous purchases, dual structural threats that traditional fraud detection systems cannot address.
